What I do

Systems people use daily

A CRM, a till, a stock system, a booking system — the software a business runs on rather than the software it merely owns. I build these end to end: the database, the interface, the awkward exceptions, and getting it onto a server that stays up.

• Built around your workflow, not a category
• Yours to keep, on your own server if you want
• Works one-handed on a phone at the counter
• No per-seat pricing that punishes hiring

The repetitive parts, removed

Every business has work that costs hours a week and no thought at all: retyping the same details into a second system, chasing confirmations, assembling the same report every Monday morning. That kind of work is worth removing before it is worth optimising.

• Reminders and confirmations that send themselves
• Tools that actually talk to each other
• Reports that are ready before you ask
• Fewer places for a detail to get lost

Data you can trust

Decisions get made on numbers, and a number is only worth something if the same question gives the same answer twice. Usually that means pulling records out of several places, agreeing what each field actually means, and designing something that still makes sense when there is ten times more of it.

• One record per thing, in one place
• Structure that survives growth
• History you can look back through
• Exports that open cleanly in Excel