VRH Consultancy · Netherlands
Property CRMs, tills, stock systems. Built around how a business actually works — by the person who writes the code.
What I do
Most business software is built for a category and then sold to everyone in it. That is how you end up with fourteen fields you never fill in and the one you actually need missing.
I work the other way round. I start from how you already operate — the spreadsheet someone keeps by hand, the WhatsApp thread that is really your booking system — and build something that fits that shape. Usually it turns out to be one of three things.
Recent work
Property CRM
An operating system for estate agencies. Properties, landlords, leads and viewings in one place, with the chasing messages sending themselves and a public listings site generated from the same records the agents work in — so the website cannot drift out of date.
Point of sale & stock
Two tills, built for opposite problems. Retail OS runs several independent clothing businesses from one installation — size and colour variants, stock that is never changed without a ledger entry explaining why, and each business's data walled off inside the database itself rather than by the code remembering to. Mi Tienda is the other end of the scale: one Colombian shop, in Spanish, priced in whole pesos because cents do not exist there in practice, where the shopkeeper defines the products rather than a developer.
Learning app
A language learning app built around spaced repetition — the words you keep getting wrong come back sooner. Exercises, progress tracking, and practice sessions between two learners at once.
How this works
There is no account manager, and no discovery phase that ends in a slide deck. You email me, I reply. We talk about what is slow or breaking, and I go and build something you can click on.
You see working software early and often, because a thing you can use tells you more in five minutes than a specification does in a week. When it is wrong, we change it while changing it is still cheap.
After it launches I am still here. Software that nobody maintains stops being an asset within about a year.
Tell me what it is and what goes wrong with it. If I am not the right person for it, I will say so.